Digital Marketing

Important things about Website Cookies from A to Z

Important things about Website Cookies from A to Z

A website cookies is a small file that can be stored on your browser or device. Websites can store information about the user, such as their preferences and past actions in order to provide tailored content. Cookies are also used by advertisers to measure advertising effectiveness and track people’s browsing habits. If you want to opt-out of being tracked, you can do so through the Digital Advertising Alliance (DAA) website at http://www.aboutads.info/choices/.

Cookies Setup

What are cookies, and why do websites use them

A cookie is a small text file that stores information about your visit to our website. The way we use cookies might change, but their main function will always be the same: to help provide you with an excellent experience while browsing our site.

We also work with third parties who set up and manage these files for us.

They can allow you to stay logged in without entering your credentials every time or optimize certain functionality like displaying personalized banners based on what content is being viewed at any given moment (or both).

Cookies improve user navigation by remembering preferences, personalizing content, adapting interfaces according to browser capabilities;

They store shopping cart contents as well as passwords for authorized access to particular sites.

We use cookies for various purposes, including personalizing content and improving the user experience.

Storing information about your preferences when you visit our website or other websites that utilize those same technologies (such as advertising)

Allowing you to share with social networks so that we can better understand what is popular on our site by measuring how many others have seen it.

Types of Cookies (Session vs Persistent)

  • The type of cookie you choose depends on what your goal is.
  • If you are looking for the most privacy, then a session-based cookie would be best to use.
  • These cookies will only be stored in memory and erased when the user closes their browser window or tab.

Session Cookies

  • Session-based cookies store information temporarily until a user leaves the website or closes their web browser.
  • This style of cookie stores no personal information and is erased when a user closes their web browser.

Persistent Cookies

  • Persistent cookies store data in files on a computer’s hard drive so that each time someone visits another site with these tracking tools installed (e.g., Google Analytics)
  • Those files can offer up some of that data about visitors’ usage habits from previous sites as well…

How to clear your cookies on Chrome

In order to clear cookies on Google Chrome, you must first open the settings panel.

You can find it at either the top right-hand corner of your browser or by clicking “More tools” in the toolbar followed by “Settings.”

The icon will be a small vertical three lines with two dots between them.

Clicking this icon will take you to a drop-down menu where there are several options for different features and settings available in Chrome.

Select Settings from this list and scroll all the way down until you see Privacy & security.

There should be an option that says Cookies located near the bottom left-hand side of the screen; click on it once selected.

This section has multiple sections within it but what we’re looking for is called Clear Browsing Data.

Click on the checkbox and then click “Clear browsing data.”

Now, you will be presented with a list of items that can be cleared from your history; but we’re only interested in clearing cookies so scroll down until you see this option.

Select it and click Clear Browsing Data again to clear all stored cookies for Chrome.

Privacy Concerns with Cookies

The benefits of cookies are well-known.

They allow for a more personalized experience with the internet, as they remember your preferences and provide you access to important information such as how many times you have visited an online store in order to suggest items that may be of interest.

Cookies also allow website operators to measure traffic patterns on their sites so they can continue their growth.

On top of this, cookies help websites become better representations of themselves by providing them with insight into customer preferences through tracking browsing habits.

Finally, when used properly cookies can improve user security against unauthorized use or misuse of login credentials by creating stronger passwords by automatically generating random strings during registration periods (or even after) and reusing these randomly generated strings every time one log back in).

Privacy Concerns with Cookies Benefits

Despite the benefits, cookies have come under scrutiny for their potential to invade privacy.

  • They are pieces of data that can be used by third parties without your knowledge or consent and are sent to a site when you visit it from another website (this is called “third-party tracking” which may include advertisers).
  • This is a concern because cookies can be used to track your behavior across sites and build profiles of you.
  • Cookies are also sent back every time you visit the site that initially set it, meaning an individual’s browsing history could become public information (though this is not always the case).
  • This has led some people to create tools such as Ghostery which blocks the tracking of cookies, as well as aids in blocking other scripts such as those used by advertisers.
  • As a counter-measure to this, sites may also place “Do Not Track” (DNT) requests on their pages which ensures that they do not collect data when you visit the site specifically and users who have installed browser plugins can use tools such as DNT+ to block third-party requests.
  • The concept of “Do Not Track” is not a new one and has been around since 2012, but it has failed to really catch on with many sites because of the difficulty in enforcing the request.
  • Additionally, some people feel that while this may limit user data collected by websites, it also limits the ability of these sites to better tailor content for their users.

Security Issues with Cookies 

A cookie is a piece of data stored by your browser and associated with the website you are visiting.

Cookies allow websites to remember who has visited before, which pages were viewed, how long they spent on those pages, etc.

The problem with cookies is that if someone else gains access to your computer or mobile device (through theft or malicious programs, for example)

They will have access to your cookies and the data stored in them, meaning that someone can use these cookies to take over your online identity.

Cookies are a basic form of web browser cookie technology. Cookies were first developed by Netscape Communications Corporation in 1994 with version 0.96b of Navigator as an outgrowth of the “constant string” programming language.

Cookies allow websites to remember who has visited before, which pages were viewed, how long they spent on those pages 

The problem with cookies is that if someone else gains access to your computer or mobile device (through theft or malicious programs)

They will have access to your cookies and the data stored in them, meaning that someone can use these cookies to take over your online identity.

Cookies are a basic form of web browser cookie technology.

Cookie Settings in Firefox

Firefox includes the Cookie Prompt feature in its settings. It allows you to choose when Firefox will prompt for a website’s cookies before storing them, and whether or not they should be stored at all.

There are four options:

  1. Always Accept Cookies
  2. Ask When A New Site Wants To Set Cookies
  3. Never Accept Cookies And Block All Third-Party Cookies
  4. Always Block Third-Party Cookies

Always Accept Cookies

The Always Accept Cookies option will store the cookies from any website you visit without notification or confirmation.

The Always Accept Cookies setting can be dangerous because it will store cookies from any website you visit, which can give the site a lot of information about your browsing habits. 

Ask When A New Site Wants To Set Cookies

The Ask When A New Site Wants To Set Cookies option is less dangerous because it will only prompt when a new site wants to set cookies on your computer and ask whether or not you want Firefox to accept these cookies.

Never Accept Cookies And Block All Third-Party Cookies And Always Third-Party Cookies

The Never Accept Cookies And Block All Third-Party Cookies will prompt you when a new site wants to set cookies and ask whether or not you want Firefox to accept these cookies.

If the third option is selected, Firefox will block all third-party cookies from being stored on your computer.

You can change how often that prompt appears in Firefox’s settings.

The default setting is to prompt every time you visit a website and ask whether or not the site can set cookies on your computer.

You can change this by going into Preferences, Privacy & Security, selecting Show Cookies, and then clicking Advanced Settings.

Here you will be presented with four options:

Prompt Every Time A Site Wants To Set Cookies,

Prompt When You Close The Window Or Quit Firefox,

Never Show This Again

Always Allow Sites To Set Cookies.

The prompt will only appear when you close the window or quits Firefox with this option selected.

If you select the second option then it is likely that cookies from a site will be stored on your computer without notification.

This is not as dangerous, but it does mean that the cookies will be stored on your computer with a lower level of security than other browsers.

The third option will only show this prompt when you select Always Allow Sites To Set Cookies which gives Firefox its the safest setting.

The fourth choice would be to never have the prompt appear again.

This would allow cookies to be set on your computer without notification or confirmation, and it will not give you the option to choose whether or not Firefox should store these cookies.

45 thoughts on “Important things about Website Cookies from A to Z”

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