Have you ever seen a blog post and thought, “That’s amazing!” What is the reason for this reaction? What makes it so engaging that it leaves an impression on your mind? What if I told you that these posts are known as “Pillar Posts.” What does this mean to you? Let’s take a closer look at what Pillar Posts are, why they’re important in blogging, and how to create one of your own.
When people hear the term “blog,” they often think of articles about topics that interest them written by someone else.
That’s not always true! A blog can also be used to document and share personal experiences or opinions.
When somebody visits a blog post like this, it usually sparks conversation and interaction.
What is a pillar post?
A pillar post is a blog post that has already been shared on social media networks and can have an amazing effect on traffic to your site.
What makes them so effective?
The answer lies in the psychology behind it all. Sharing content online not only gives you recognition but also helps with building credibility for your brand by showing others what you’re about.
What are some of the best ways to promote pillar posts?
Each post has its own unique way to be promoted, but here are a few to get you started:
What can content creators do to promote pillar posts?
Content creators should take their time and write the best post possible. People want quality over quantity so if they see something that is being shared often or looks like it’s been put together with care then there is a higher likelihood that they will share it.
How do I make a pillar post
A pillar post consists of three parts:
- A title,
- An introduction sentence
And then everything else after that. The title should ideally have one word as it will get truncated if too long (like this sentence).
This is a long-form blog post. It should have more than one paragraph and be at least 300 words or so in length, but it can also include pictures, videos, links to other content on your site (like another blog post), etc. Your goal with this type of blog post is not just to provide information about a topic, but to engage your readers and create a sense of community around the blog.
The following sentence is an example of how you can use this type of post: “This page will teach you _____.” The blank should be filled in with what kind of information is being provided on that particular page.
For example, if it’s a page about how to make a cake, the sentence might read: “This page will teach you how to bake a chocolate layer cake.”
If this blog post is long enough and has good content that I want more readers for it, I can promote it on social media or submit it to other blogs.
This kind of blog post should be around 400-600 words or so in length to allow for the full introduction sentence and lots of content.
This blog post is long enough with good information that I want more readers for it, so I promoted it on social media and submitted it to other blogs.
What Is Pillar Strategy?
The pillar strategy refers to a marketing technique where you focus on building up your brand, rather than chasing every new trend that comes along.
It’s based on the idea of not trying to be all things to all people and instead focusing on what makes your company or product unique.
How can I use it for my business objectives?
Pillar strategy can help you build up your brand and customer loyalty.
You should only engage in these activities that are consistent with how you want to be perceived by the public, so make sure they match what’s important to you and fit well into your overall marketing plan.
When should you use this technique?
This strategy is most effective when combined with other strategies, such as the four Ps and AIDA.
For example, if your company wants to be seen as innovative but also practical, it would make sense for you to focus on pillar strategy first.
What is pillar content rank math?
In short, pillar content rank math is the idea that some of your posts are going to do better than others.
It’s a good practice to understand what makes one post more successful and less so in order to use this knowledge for future content creation.
The metrics used by Google Search Console (formerly Webmaster Tools) include the following information:
When your posts were indexed by Google (when did it show up in their search engine)
to see what time of day, week, or month performs best.
Not all posts are going to do well at the same time.
For example, if you post a recipe on Wednesday morning for Thanksgiving dinner, that might not perform as well for you if your audience or the people searching Google at that time are looking for recipes for a Taco Tuesday dinner.
The number of clicks on each post and its ranking in search engine results (how many pages deep)
What Is The Main Purpose Of Pillar Content
The main purpose of pillar content is to provide a comprehensive and authoritative answer while also providing the user with more information on related topics.
It should be targeted at people who already have knowledge about the topic, as opposed to those looking for articles that describe it in detail or cover much more broadly reaching subjects.
These posts are excellent resources for linking to and from other posts.
The idea of pillar content is to provide one well-rounded post on a single topic, the kind that can be used for reference or linking purposes when discussing related topics in future blog entries.
It should go into depth about specific aspects of the subject so that it’s not an overview but also addresses more general areas so that the reader can get a sense of how it is used or applied in different contexts.
How Do I Choose A Content Pillar?
The following are some considerations to help you make the right decision for your business.
Are you new to digital marketing and looking for an easy way to optimize social media?
The Social Media Marketing Pillar might be perfect for this situation.
You can start with our step-by-step guide on how to set up a social media marketing strategy.
Do you have an existing digital content strategy, but need to add more visibility? The Content Marketing Pillar might be the right way to go for this situation.
We offer “How To” guides with step-by-step instructions on how to optimize your blog posts, create custom Google search ads, and get featured in top media outlets.
The Publishing Pillar is a great solution for businesses that want to get their content in front of the largest audience possible with an authoritative voice and expert knowledge on certain topics.
This pillar includes both our blog posts and eBooks, which are available as PDFs or Kindle books.